Italian wine tourism? It was born in Tuscany 30 years ago

I t a l i a n w i n e t o u r i s m ? I t w a s b o r n i n T u s c a n y 3 0 y e a r s a g o


Italian wine tourism was born in Tuscany 30 years ago, which is why today crossing the threshold of a winery producing wine seems natural. A hundred wineries in 1993 gave impetus to a new way of approaching one of the world’s most noble and distinctive products: wine. When the Roman Empire enlarged its borders, it immediately allocated part of the new lands to the cultivation of vines, as a sign of its passage and civilisation. Wine, a mythical nectar, celebrated among the gods with its own god, Bacchus, the result of experiments, mistakes, evolutions in taste and human technology. For a long time, the stories of French châteaus opening their doors to visitors stroked the imagination of wine tourism enthusiasts.

In 2024 there will be 25,000 wineries opening their doors

In 2024, 25,000 wineries will open their doors to newcomers or not, time and space, to the benefit of producer and visitor alike. This is due to the fast pace of modern life, with a pandemic playing its part: the limited amount of travel allowed for almost two years has pushed families to discover a tourism of proximity, towards open places, as opposed to the seclusion imposed by the fierce variants of Covid19.

3 decades of wine tourism

So open doors for 3 decades and the increasingly viral wine fad have made wine cellars places of culture, entertainment and encounters with an uncommon human dimension. The famous and increasingly cited terroir? It does not only refer to the soil and climatic conditions conducive to the birth and growth of healthy vines and grapes. The discovery of terroir, the focus of wine tourism, is now universally codified as the human contribution to the production process of a wine.

Discovering different realities and producers


The same grapes, the same area and different wines from different producers empirically demonstrate how the human factor is an integral part of the aromas and flavour of a wine. In Monteriggioni there is the added bonus of being in the territory of Chianti, a historic denomination known throughout the world. Beauty, history and skill are synthesised in the glasses we offer at Poggio ai Laghi to wine tourists who come to visit us. And above all, at Poggio ai Laghi every detail is designed to convey wine, Chianti, Tuscany and made in Italy, with a smile, through emotions and experiences linked to the territory.

Poggio ai Laghi
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